Hi JDanek!
Basically, you can think of this in 2 steps:
First you have to create some kind of "Level" class (a subclass of SPSprite, most probably) that contains the level graphics and the player. This class will contain the logic that controls the player (movement, collision detection, jumping, etc.). It does not know anything about camera movement, though.
The camera movement is the next step: the parent class of the "Level" class (perhaps the stage, or another class you created yourself) will move the "Level" around on the screen in dependence of the player's position. (The level class will have to have a property for this information).
That's because you cannot move the camera in Sparrow -- there is no such thing as a camera in Sparrow. However, it's not necessary: imagine having a camera in front of a box. Now, if you move the camera to the right, the box will move to the left in its image. Thus, if your camera is fixed (as it is in Sparrow), you just have to move the box to the left instead of moving the camera to the right. The result will be the same.
I hope that gets you started!